Biz Bash just listed 100 Predictions for the top event-related trends of 2011. Overall it appears that the trends are an increase in decor and interactive experiences - both a nice change from the "pairing down" trend of the last couple of years. Personally I am seeing a lot of clients adding decor and fun back into their events; while also planning further ahead- and I couldn't be happier about it! I think everyone will be glad to see long-range planning come back and last-minute stressors go away.
Here are some of my favorite predictions from the list:
# 25 “After several years of frugality, a desire for over-the-top glamour and glitz, à la the new hotspot Beauty & Essex. Key elements include surprise (e.g., entry through a faux pawn shop) and excess (e.g., bartenders serving champagne in the ladies’ room).”—Irma Zandl, president, the Zandl Group, New York
# 28 “In 2011 the event and marketing industry will be focused on five trends: humor, honesty, transparency, cachet, and CSR.”—Karran Finlay, owner, Karran Finlay Marketing, Vancouver@karranfinlay
# 85. “Business is back. Long-range planning is back in vogue.”—Kristin Conte, director of marketing, TAO and LAVO nightclubs, Las Vegas
Check out the full article here:
BizBash 2011 Preview: 100 Predictions From Industry Minds on Event Style Trends, Budgets, Technology, Social Media, Catering, and More
